{"id":1659,"date":"2023-12-21T11:46:26","date_gmt":"2023-12-21T10:46:26","guid":{"rendered":"https:\/\/www.mcon-mannheim.de\/?page_id=1659"},"modified":"2024-04-26T15:14:09","modified_gmt":"2024-04-26T13:14:09","slug":"case-study-monnem-bike","status":"publish","type":"page","link":"https:\/\/www.mcon-mannheim.de\/en\/corporate-events-shows\/case-study-monnem-bike","title":{"rendered":"Case Study: Monnem Bike"},"content":{"rendered":"
\n
\n
\n
\n \"\"
<\/div>\n
\n
\n

Monnem Bike<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
<\/div>\n
\n
\n
Home<\/a><\/span><\/span><\/div> <\/div>\n
\n \n\n

The party to celebrate the 200th birthday of the bicycle<\/h2>\n\n\n\n

The carriageway is set to become a living space, and the bicycle takes centre stage. Visitors experience a visionary combination of modern architecture and green lifeline on the \u201cbicycle highway\u201d in the pedestrian zone and shopping mile, thereby rendering the advantages of a car-reduced lifestyle truly tangible.<\/p>\n\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/div>\n\n\n\n

A chilled bicycle birthday party atmosphere with sausages, Mucke Bikes that replaced the dull background noise with laid-back grooves and an \u201conly on the bike\u201d programme with international artists from Holland, Belgium, Colombia and Spain. And yoga cycling was offered in between to ensure proper relaxation…<\/p>\n\n\n\n

Mannheim\u2019s \u201csquares\u201d became a large \u201curban play space\u201d that around 150,000 people used to eat, celebrate, chill out or shop with family, friends and neighbours \u2013 in the middle of streets that were otherwise always blocked off or densely populated with cars.<\/p>\n\n\n\n

The young cycling community \u2013 open to alternative culture, sustainable working methods and a positive world view \u2013 met at the market square. Pop-up workshops in overseas containers offered everything to do with bikes: Pimp your Bike, Spray your Bike, Bambus Bike, Electrify your Bike, Rap n\u2019 Bike, Bike-Wash, D.I.Y, Bike Art and so much more…<\/p>\n\n\n\n

\u201cMonnem Bike\u201d won the BrandEx Award in Gold as a collaboration between the City of Mannheim, ottomisu communication and m:con.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

Gallery impressions<\/h3>\n\n\n